Here’s the thing. Sports is a business, the bottom line comes down to the revenue that you’re generating. The landscape is missing a huge opportunity.
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THE DOORS ARE OPEN!!!! 🔑🔑🔑 I'm accepting new corporate clients, business professionals, and athletes into my offerings. There are 4 ways that we can work together.
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“I think I had more of an advantage having a background in travel copywriting. It was what the organization was looking for. Someone that wasn’t heavily enriched in the sports landscape” - the conversation that changed everything.
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The strongest content evokes emotion from your fans and prospective fans. I often speak about the importance of using storytelling in your content to evoke that emotion from your audience. There’s a secret behind storytelling in your content. It’s 1 key piece that separates an okay story from a great story.
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There’s one key element that directly impacts the performance of your sports content. It’s negatively impacting your content. And the most important part about this? It’s not something that you’re currently measuring or examining.
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An average person sees 6,000-10,000 ads per ad; Spends about 147 minutes on social media, daily; Spends 581 minutes with major media per day (that’s close to 10 hours). Organizations must cut through that noise. You have 8 seconds to capture your ideal fan's attention. The best way to reach your ideal fan is to create content that speaks to them, using storytelling to connect.
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Tunnel vision is important. I often think about both a horse with its blinders on and a pitcher getting his wind up ready. The rest of the world, the crowd noise, completely zoned out. Lay the foundation then surrend and allow things to unfold.
You can only build connections when you know WHO the person is that you’re trying to reach and WHY you’re trying to reach them specifically. Who is the audience that you’re trying to curate? What fans are in this stadium?
*Enter a fan profile*
I’ve found that there’s three core elements that I always come back to. Core pieces that play a role in everything.
Storytelling. History/Legacy. Energy.
Gen Z makes up about 20.2% of the US population which accounts for roughly 68.2 million. As we can see, this presents a big opportunity. A market that is not currently successfully targeted. But how does an organization effectively target this audience? There’s 1 secret to targeting Gen Z sports fans.
Every company has an origins story and this is ours. Why Sports? There’s something unparalleled about the field - it allows a way out, a chance for leaving a legacy that’s bigger than you, the ability to unite. "Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work." - Vince Lombardi
”It’s hard work, mentally and physically. Everyone looks at my body, but I use my mind more than my arms.” - Mark McGwire. Once an athlete reaches a certain skill-based level, the mental skills become just as important, if not more.
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Times are changing and sports organizations need to shake things up. Now is the time to take inventory & stock. It’s the prime time for organizations to disrupt and become industry leaders.
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The more specific you are in your career goals and objectives, the more clarity you have, the easier it is to craft a plan that can help get you to where you desire to be. Here are 5 tips you can implement today that will help you gain career clarity.
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Ana is creating a movement of passionate and supportive women that connect through fitness. Her project aims to empower women by sharing real stories of inspiring women and supporting women-led enterprises related to sports and fitness. The Fit Girl Movement focuses on helping women become physically and mentally stronger while learning to love and accept themselves.
Hilary teaches many training sessions at an assisted living facility for adults with special needs who want to live a more independent life. She shares insight into what it is like working with adults with special needs, as well as how she has found a passion for helping them tap into their version of what strong is.
In this episode, I chat with Hilary Arentz-Huffman about what it looks like to be a Certified Personal Trainer. Hilary shares how she got started as a trainer, as well as the opportunities that are now available for those eager to work in the health and fitness industry.
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Welcome to another episode of the Passion To Legacy podcast. In this episode, I take a look back at episodes 2 through 10. I take a deep dive into the role and responsibilities of the guests from the past 9 episodes.
I’m chatting with hospitality and event management expert, Mandy Bauer. We discuss her unique perspective on providing outstanding customer service, the importance of building connections, and her very unique path into the sports industry. She visualized something, went after it, and never took no for an answer.
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We dive into Kelly’s charitable humanitarian spirit. She discusses her experiences in South Africa with the Grassroot program, as well as her involvement with the program, Football Rising. Kelly gives insight into the benefits and challenges that can come from charitable involvement.